Softscript Limited respect the privacy of everyone who visits our website or uses our services in any form. The paragraphs below state our policy in regard to your privacy in terms of what we will or will not do with any personal information you choose to disclose to us:
Collection of Personal Information
We will not collect any personal information except that which is necessary in providing our services (e.g. to respond to an enquiry) and we will not collect such information without your knowledge.
We will not use personal information for any purpose for which it was not originally collected unless we first gain the consent of the person who provided the information.
Should you wish to do so, in accordance with the Data Protection Act (DPA), you have the right to request a copy of any personal information that we hold about you and to correct any inaccuracies. As per the terms of the DPA we reserve the right to make a small charge for his service.
We undertake to safeguard any information we hold about our clients and visitors to our website. We will not disclose such information to any third party, other than official bodies who have legitimate legal justification and authority for demanding to see it.
We will not sell or otherwise communicate any information we hold about our clients or visitors to our website to any third party for advertising or other purposes.
Deletion of Information
At the authenticated request of anyone about whom we hold personal information, we will desist from using it for any purpose for which it has been collected and, if so requested, erase the information from our records.
When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone.These include small files known as cookies. They cannot be used to identify you personally.
These pieces of information are used to improve services for you through, for example:
- recognising that you may already have given a username and password so you don’t need to do it for every web page requested
- enabling a service to recognise your device so you don’t have to give the same information several times during one task
You can manage these small files yourself and learn more about them through "Internet browser cookies - what they are and how to manage them."
We use Google Analytics tracking cookies to collect anonymous traffic data about your use of this website.
Google Analytics collects information such as pages you visit on this site, the browser and operating system you use and time spent viewing pages.
The purpose of this information is to help us improve the site for future visitors.
The following cookies are set by Google Analytics:
A persistent cookie - remains on a computer, unless it expires or the cookie cache is cleared. It tracks visitors. Metrics associated with the Google __utma cookie include: first visit (unique visit), last visit (returning visit). This also includes Days and Visits to purchase calculations which afford ecommerce websites with data intelligence around purchasing sales funnels.
__utmb Cookie & __utmc Cookies
These cookies work in tandem to calculate visit length. Google __utmb cookie demarks the exact arrival time, then Google __utmc registers the precise exit time of the user.
Because __utmb counts entrance visits, it is a session cookie, and expires at the end of the session, e.g. when the user leaves the page. A timestamp of 30 minutes must pass before Google cookie __utmc expires. Given__utmc cannot tell if a browser or website session ends. Therefore, if no new page view is recorded in 30 minutes the cookie is expired.
This is a standard 'grace period' in web analytics. Ominture and WebTrends among many others follow the same procedure.
Cookie __utmz monitors the HTTP Referrer and notes where a visitor arrived from, with the referrer siloed into type (Search engine (organic or cpc), direct, social and unaccounted). From the HTTP Referrer the __utmz Cookie also registers, what keyword generated the visit plus geolocation data.
This cookie lasts six months. In tracking terms this Cookie is perhaps the most important as it will tell you about your traffic and help with conversion information such as what source / medium / keyword to attribute for a Goal Conversion.
Google __utmv Cookie lasts 'forever'. It is a persistant cookie. It is used for segmentation, data experimentation and the __utmv works hand in hand with the __utmz cookie to improve cookie targeting capabilities.